Oyinkansola Sarah Aderibigbe popularly known as Ayra Starr is a Nigerian singer and songwriter. She was born 14th June 2002 in Cotonou, Benin Republic, but grew up in Lagos, Nigeria. She is originally from Benin City, Edo State in the south southern part of Nigeria. She is currently 22 years old. She is a Nigerian and of the Yoruba ethnicity.
Her family moved frequently during her high school years because of her father’s business, and as a result she had a hard time forming close friendships. Having been raised in a music-loving family, her interest in singing comes mostly from her family. At the age of 10, she sang in a high school choir and began writing songs with her brother.
She attended Les Cours Sonou University and received a Bachelor’s Degree in International Relations and Political Science. During her college years, she was often bullied by her classmates because of her age and appearance. To counter the feelings, she experienced from being taunted, Ayra Starr turned to music. “I would listen to Nicki Minaj on my way to school, and I would feel like the second Nicki Minaj. Ayra Starr’s mother was very supportive of her musical ambitions, and always encouraged her to pursue a singing career.
She began a fashion career at the age of 16 with Quove Model Management before deciding to pursue a career in music. After covering several songs by popular artists on Instagram, she posted her first original song on her page in December 2019. This brought her to the attention of record executive Don Jazzy, who signed her to his record label Mavin Records.
In early 2021, Ayra Starr achieved mainstream success and recognition with her debut hit track “Away” which spent two consecutive weeks at number four on Nigeria’s Turn Table Top 50 Chart. The song also peaked at number 17 on the Billboard Top Triller Global chart, paving the way for the release of her first full-length album, 19 & Dangerous in 2021. Categorized mainly as afropop and R&B, the mixtape received favorable critical reception and spawned two top forty hits in Nigeria. The lead single “Bloody Samaritan” peaked at the Top 50 chart, becoming the first solo song by a female artist to reach the number-one position.
Ayra Starr debuted on Pandora Predictions chart, and on 28th August 2021, she was ranked number three on Billboard‘s Next Big Sound. In 2022, Ayra Starr achieves mainstream international recognition with the release of her song “Rush”. The song charted in several territories, including Switzerland, Ireland and the United Kingdom, where it peaked at number 24. It earned Ayra Starr her first nomination at the 66th Annual Grammy Awards for Best African Music Performance.
With the song, Ayra Starr became the youngest African Female Artist to surpass 100 Million views on a single video on YouTube and also the first to do so within 5 months.
In August 2018, Ayra Starr was signed with Quove Models, a modelling agency based in Lagos. From there, she modeled for companies such as Mazelle Studio, Complete Fashion Magazine and Esperanza Woman. In 2019, she began posting covers of songs by artists like Andra Day and 2Face Idibia online. She chose her stage name because, in her words, “it means woke and eye-opening and that’s what I stand for.” She appeared in the music video for Eri Ife’s song “Dear Future Wife.” In December 2019, she uploaded an original song called “Damage” on her Instagram page. This was heard by thousands of people including label executive Don Jazzy and led to her first recording contract with Mavin Records.
In 2020, she started recording at Mavin Studios in Lagos with producers Louddaaa and Don Jazzy. Her sel-titled debut extended play was released on 22nd January 2021 through Mavin Records. The album has been described as “a topsy-turvy chronicle of love or love-themed situations” and “merges elements of R&B/Neo-soul with Afropop percussion. Ayra Starr said her intention with the record was to make music that would resonate with both young and old listeners. The mixing and mastering of the EP was by Ikon, Louddaaa and Johnny Drille.
Ayra Starr wrote one of the songs on the EP alone, and co-wrote the remaining four with her brother Dami. Shortly after its release, the EP became the number-one album on Nigeria iTunes and Apple Music. As of March 2021, it has reached the same position on Apple Music in 4 other countries, racking up over 15 million streams across Spotify, YouTube and Audio Mack.
The project spawned the hit track “Away“ which peaked at number four on Nigeria’s TurnTable Top 50 and number 17 on US Billboard Top Thriller Global. On 11th July 2021, Ayra Starr performed for the season finale of Nigerian Idol.
Ayra Starr grew up in a musically inclined family. She considers her mother, a former singer and her brother Dami, a guitarist and songwriter as her earliest inspirations for her interest in a music career. Growing up between Benin and Nigeria, she was exposed to different cultures that influenced her perspective on life and her personality. Ayra Starr and Dami began writing songs from a very young age under the tutelage of their mother and aunt. She had wanted to make a real career out of singing since age 10 but her father encouraged her to complete her education first.
In her interviews for local and international media, she stated that throughout her childhood, she had a wide range of musical influences, including 2Face Idibia, Wande Coal, Angelique Kidjo, Tiwa Savage, Nicki Minaj, Justin Bieber, Rihanna, Beyonce, Shakira and Asa. In September 2021, Ayra Starr became a brand ambassador for Pepsi Nigeria. Ayra Starr is currently one of the richest and most influential female musician in Nigeria with an estimated net worth of $5 million.
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